Meet the Digital Squad.
Everything that lives on a screen. The website, the ads, the social posts, the emails, the videos. The marketing that runs 24/7 whether you're at the shop or at your kid's game.
The Digital Squad keeps your business showing up in all the places your customers actually spend their time.
What this squad handlesWeb Design & Landing Pages · Paid Ads + Local Search · Social Media & Content · Email Marketing & Automation · Video & Creative Production
A great site doesn't just look good. It works hard.
Your website is the front door of your business. It's open 24 hours a day. It never calls in sick. And for most small businesses, it's the first impression a customer ever gets.
Good small business website design does three things: it loads fast, it looks like you, and it turns visitors into leads and customers. If your site isn't doing all three, it's costing you business every day, and you feel it every time someone says they couldn't really find you online.
You shouldn't have to become a web developer to fix that. Whether you need a brand-new site or a small business website redesign, Cris builds it the same way: start with what your customer needs to see, then design around it. Every site is custom, mobile-first, and built on a fast modern foundation instead of a bloated template you'll fight with later.
Professional web design services don't have to cost what a big-city agency charges. We scope the site to what your business actually needs, put the number in front of you up front, and build it to grow with you. You can compare our website packages and what each one includes before you commit to anything.
And because we're a local business building websites for other local businesses, we can meet you in person. If you're around Lima or Allen County, that's a real edge: a partner who knows your market instead of an account number at an out-of-town shop. Here's more on working with a marketing agency in Lima, Ohio.
Cris fixes that.
What's included
- Custom web design and development for small businesses
- Mobile-first, responsive layouts that load fast on phones
- Website redesigns for slow or outdated sites
- Landing pages for specific campaigns or services
- E-commerce functionality (Shopify, WooCommerce, Square)
- Booking and appointment integrations
- Lead capture forms and automation
- SEO foundation (page structure, meta tags, schema, local SEO)
- Clear pricing, agreed up front before we build
- Hosting setup and ongoing site maintenance
Who it's for
Web design for a small business is for owners who need a real site, not a free template, and for businesses stuck with an outdated site that isn't winning customers. If your current site is slow, looks like 2014, or isn't bringing in leads, Cris is who you call.
A real-world example
A local landscaping company had a one-page website that was basically a digital business card. No before-and-after photos, no service breakdowns, no easy way to request a quote. Cris rebuilt it with photo galleries of finished projects, a service area map, and a quick-quote form that captured property details upfront. The number of qualified inquiries through the site grew quickly, and the owner could finally stop fielding "do you do my neighborhood?" calls.
Do I need a new website or can I just update my old one?
If your site is more than five years old, isn't mobile-friendly, or you avoid sending people to it, you need a new one. If it's structurally fine but the copy is stale or the design feels dated, an update is fine. We'll tell you straight which one fits.
Find the right customers. Show them the right thing. Wherever they're paying attention.
Paid advertising is one specialist's job. Tara runs your campaigns across every channel where your customer pays attention, watches the numbers daily, and adjusts so your budget gets you customers instead of clicks.
She covers four kinds of paid media. Plus the local search work that keeps you found when someone goes looking.
Paid Ads. Google. Facebook. Instagram. TikTok. Amazon. The places your customer is scrolling, searching, or shopping. Tara runs the campaigns, watches the cost per click like a hawk, and adjusts daily so your budget doesn't get wasted on people who'd never buy from you anyway.
Local Search. Google Business Profile setup and management, Google Maps presence, review monitoring and response, local citations across major directories, and the daily updates that keep you found. Most small businesses skip this work because they don't know it exists. The ones who don't are the ones their customers actually find.
Streaming TV Ads (CTV/OTT). Your customer cut the cord. They didn't stop watching TV. They're on Hulu, Roku, Peacock, Sling, Pluto, and YouTube TV instead. The ads on those platforms used to be for Coca-Cola and Toyota. They're not anymore. A local business can run a real TV commercial on a real streaming service for less than a decent Facebook ad budget. Tara handles the targeting by ZIP code, the placement across networks, the daily watching of completion rates and cost per view. Frank the Camera makes the spot itself if you don't already have one. Platform minimums start around $500 a month in ad spend. Below that the math stops working.
Podcast Ads. The most trusted ad slot in marketing right now is a host reading your name. Podcast listeners wear headphones. They've chosen the show. They're committed in a way no other audience is. Tara buys podcast ads two ways depending on the goal. Host-read sponsorships when the trust transfer matters most. Pre-recorded spots dropped programmatically across shows your customer already listens to when reach matters more. Either way, she handles the targeting, the placement, the script, and the tracking. Programmatic campaigns can start around $200 a month in ad spend. Host-read sponsorships start higher, depending on the show.
Four channels, one specialist, one strategy. Leads and customers, measured and accountable.
What's included
- Google Search and Display campaign management
- Google Shopping for e-commerce
- Meta (Facebook and Instagram) ad campaigns
- TikTok ad campaigns
- Amazon Ads (Sponsored Products, Sponsored Brands)
- Audience research and targeting across every channel
- Ad copywriting and creative development
- Landing page coordination with Cris
- Google Business Profile setup, optimization, and ongoing management
- Google Maps presence and local citations across major directories
- Review monitoring and response
- CTV/OTT campaign setup across Hulu, Roku, Peacock, Sling, Pluto, and YouTube TV
- Geo-targeting down to ZIP code for streaming TV
- Video spot production coordinated with Frank the Camera
- Podcast ad buys, host-read and programmatic
- Podcast script writing and audio production
- Conversion tracking and reporting across every channel
- Daily campaign monitoring and optimization
- Monthly strategy reviews
Who it's for
Paid Ads + Local Search is for businesses ready to invest in paid media and want it managed by someone who treats it like their own money. If you've burned through ad budget before with nothing to show, or if you're just starting and want to do it right the first time, Tara's your call. If you've been wondering whether your business could afford TV or podcast ads, the answer is probably yes, and she'll tell you straight if it isn't.
A real-world example
A home services company had been running Facebook ads themselves and getting calls, but most were tire-kickers asking for free quotes that never converted. Tara rebuilt their targeting around homeowner age and home value, rewrote the ads to qualify out the bargain hunters, and added a phone screening question. Then she added a small CTV buy on Hulu targeted to the same ZIP codes, running the spot Frank shot at one of their job sites. Same monthly budget, smarter spread. Fewer calls but a much higher percentage that closed, plus brand recognition the owner started hearing about at the grocery store.
Should I run Google ads, Facebook ads, streaming TV, podcasts, or some mix?
Google catches people already searching for what you sell. Facebook, Instagram, and TikTok put you in front of people who don't know they need you yet. Streaming TV on Hulu, Roku, and the rest builds brand recognition with a real video spot for less than most owners think. Podcast ads put a trusted host's voice next to your name. Most small businesses don't pick one. They pick a mix and split the budget where it earns its keep. Tara figures out which channels fit your math.
The marketing channel everyone owns. Almost nobody uses well.
Here's a fact most agencies skip: email marketing has the highest ROI of any digital channel. By a lot. Yet most small businesses ignore it, run a half-built newsletter that nobody opens, or send mass emails that get marked as spam.
Pip turns email into a real revenue channel. Welcome sequences for new customers. Cart abandonment for online stores. Loyalty campaigns for repeat business.
The whole inbox, working for you.
What's included
- Email platform setup (Mailchimp, Klaviyo, Constant Contact, ActiveCampaign)
- Welcome series and onboarding automations
- Promotional and seasonal campaigns
- Cart abandonment and post-purchase sequences for e-commerce
- Newsletter design and writing
- List segmentation and audience building
- A/B testing on subject lines, content, and send times
- Monthly performance reports
Who it's for
Email Marketing & Automation is for businesses with an existing customer base or email list who aren't getting much out of it. Also great for new businesses launching with intent. If you've ever heard "email is dead," that's someone who hasn't seen Pip's results.
A real-world example
A boutique clothing store had a list of past customers but never emailed them. Pip set up a quarterly newsletter, a welcome sequence for new customers, and a re-engagement campaign for shoppers who hadn't bought in a year. Within six months, email became one of the store's largest revenue channels, with most of it coming from people who had already been customers.
Is email marketing still worth doing?
Yes. Email is one of the few channels you own outright instead of renting from Facebook or Google. A good monthly newsletter to your customer list typically out-performs paid ads for repeat business. The trick is having something worth saying.
Every business has a story worth filming.
Video isn't optional anymore. It's how customers research, decide, and remember. A 30-second reel. A 60-second product showcase. A polished brand story for the website.
Frank tells your story in a way that fits your business. Not glossy big-agency stuff that doesn't sound like you.
Real video that connects, made for the platforms where your customers actually watch.
What's included
- Short-form social videos (Reels, TikTok, Shorts)
- Product showcase videos for e-commerce and websites
- Brand story videos and "About Us" content
- Customer testimonial videos
- Behind-the-scenes content
- Ad creative for paid campaigns (works directly with Tara)
- Editing, captions, and platform-specific optimization
- On-location shoots or content captured remotely
Who it's for
Video & Creative Production is for businesses that know they need video but don't know where to start, or businesses with footage sitting on a hard drive that nobody's ever edited. If you've thought "we should be doing more video" for the last two years, Frank's the answer.
A real-world example
A regional bakery wanted to do social video but didn't know what to film or how. Frank spent half a day at the bakery shooting behind-the-scenes content, customer interactions, and quick recipe demos. From that one shoot, we created six weeks of social content. The owner posted them, watched the engagement numbers go up, and finally felt like the business was being seen the way she wanted it to be seen.
Do I need professional video or is phone footage good enough?
Phone footage works for behind-the-scenes content, quick updates, and social stories. Anything that represents your brand for a long time, like a homepage hero, an ad you'll run for months, or a sales explainer, is worth shooting properly. We handle both.
Common questions about websites, ads, social, email, and video
What does a typical website project look like start to finish?
Discovery and scope in week one, wireframes and copy direction in week two, design in weeks three and four, build in weeks four through six, revisions and launch by week seven. A simple site is faster; a complex one with custom features takes longer. We give you a real timeline before we start.
Do I need SEO and ads, or just one?
SEO is the long game. Ads are the fast lane. New businesses usually need ads at first because they have no organic traction yet. Established businesses often need both, with the ratio shifting toward SEO as their organic presence builds. We help you figure out the right mix for your stage.
How much should a small business spend on Google or Meta ads?
It depends on what a customer is worth to you. A service business pulling $5,000 jobs can spend $50 to book one and still come out ahead. A coffee shop selling $5 lattes cannot. We start by figuring out what a customer is worth, then back into a budget that makes the math work. More on this in the Paid Ads + Local Search service.
Who manages our social media accounts day-to-day?
Depends on scope. For full management, Mel and her crew handle posting, replies, and stories. For lighter engagements, we set up the strategy and content calendar and your team executes it. Either way you stay in the driver's seat on voice and big decisions.
Do you write the content or do I have to?
We do. Writing is part of every package unless you specifically want to do it yourself. We send drafts in plain English, you review and edit, we publish. The goal is to sound like you, not like an agency wrote it.
What's the difference between you and a freelance web designer?
A freelancer hands you a website. We hand you a website, a hosting setup, an analytics dashboard, and ongoing support when something breaks. We're also the same team that can do your branding, your print materials, your ad campaigns, and anything else, so the work stays consistent.
One team. Five channels.All connected.
Most agencies specialize in one thing. They do websites but not ads. They do social but not email. They do video but not strategy. So a small business ends up hiring three vendors who don't talk to each other, and the work shows it.
We do all five under one roof. Cris builds the website. Tara drives traffic to it. Mel keeps the social channels alive. Pip turns visitors into a list. Frank captures the video that fuels all of it. Same team, same conversation, same goal.
That's how digital marketing actually works when it works. Not five disconnected pieces. One machine.
Looking for something this squad doesn't cover?
Every project we do touches all three squads at some point. Here's where the others live, plus the full cast.
Let's get your business showing up online.
Tell us about your business and what you need. We'll be in touch within 24 hours.
Social media isn't about posting more. It's about saying something worth hearing.
Most small businesses treat social media like a chore. Post something, anything, just to keep the page from looking dead. The result: bland posts nobody engages with, no real audience growth, and a lot of wasted time.
Mel does it differently. We find the voice your business actually has, build content people want to stop and read, and grow an audience that's actually paying attention.
Not vanity follower counts. Real customers who become advocates.
What's included
Who it's for
Social Media & Content is for businesses that want to be active on social but don't have time to do it well. If your social pages are inconsistent, stale, or you've never even started, this is where Mel comes in. Also for businesses that want to outsource the day-to-day so they can focus on running the business.
A real-world example
A specialty bakery had a small Instagram following and posted maybe twice a month, mostly product photos. Mel took over the account, started shooting short behind-the-scenes videos, and built a content calendar around the bakery's quirky personality. The follower count grew fast, but more importantly, weekend traffic from social-driven walk-ins became one of the biggest sources of new customers.
How many posts do I need to put on social media each week?
Three good posts beat seven mediocre ones every time. Most of our small-business clients run on a steady cadence of two to four posts per week per platform, plus stories when the moment calls for it. Consistency matters more than volume.