Ad spend on Google Ads, Meta Ads, and any other paid platforms is paid directly by the client to the platform. BeyondVivid never collects ad spend from clients and never earns commission on ad spend. The management fee covers the work of running campaigns, not a markup on what gets spent.
Specifics
- Client provides their own payment method to Google Ads, Meta Business Manager, or other ad platforms
- BeyondVivid is granted manager access to run, monitor, and adjust campaigns
- Performance reporting is provided monthly with the metrics that matter for the client's business (cost per lead, cost per acquisition, return on ad spend, conversion rate)
- BeyondVivid recommends minimum ad spend levels for each platform to make management economically viable for the client. Spending below the recommended minimums is permitted but unlikely to produce meaningful results.
No guarantee of marketing outcomes
BeyondVivid commits to applying expertise, executing the agreed scope, and delivering the named deliverables. BeyondVivid does not and cannot guarantee specific marketing outcomes, including but not limited to:
- Specific ad performance numbers (cost per lead, cost per acquisition, return on ad spend)
- SEO rankings or improvements in search position
- Website traffic volume
- Lead volume
- Sales numbers or revenue
- Email open rates, click rates, or deliverability rates
- Social media engagement, reach, or follower growth
- Review counts or review removal
- Google Business Profile call volume or conversion
- Ad approval by Google, Meta, or other platforms
- Organic reach on any platform
This is not BeyondVivid hedging. It's an honest statement about how marketing works. Outcomes depend on the client's product, market, pricing, competition, customer service, sales follow-up, platform algorithms, seasonality, and dozens of other factors outside BeyondVivid's control.
Third-party platform risk
BeyondVivid's services depend on third-party platforms (Google, Meta, Mailchimp, hosting providers, plugins, Stripe, registrars, social platforms, email tools, etc.). These platforms can and do change without notice, and BeyondVivid does not control them. Specifically, BeyondVivid is not responsible for:
- Platform outages or downtime
- Platform policy changes affecting account standing or campaign eligibility
- Account suspensions or bans
- Ad disapprovals
- Plugin or integration conflicts
- Platform price increases
- Feature removal or deprecation
- API changes that affect functionality
- Email deliverability changes due to ISP or platform policy
- Search algorithm changes affecting rankings or traffic
- Social platform reach changes
- Third-party service failures (Stripe, registrars, hosting infrastructure)
When platform changes affect a client's work, BeyondVivid notifies the client, explains the change, and recommends a path forward. Adapting to platform changes is part of the ongoing work; the management fee covers reasonable response to normal platform evolution.
Edge cases
- If a client wishes to pause campaigns temporarily (seasonal business, supply issues, etc.), pausing is free and the management fee can be reduced or paused for the period with 30 days notice
- Account access is removed cleanly when the engagement ends. All campaigns, audiences, and historical data remain in the client's account.