Acceptable Use Policy

This Acceptable Use Policy ("AUP") describes the types of work BeyondVivid accepts and the types of work BeyondVivid declines. It is incorporated into every Master Services Agreement and Statement of Work by reference. BeyondVivid may update this AUP from time to time. Updates apply prospectively to engagements signed after the update.

The reason this document exists: BeyondVivid is a small marketing firm with a specific brand and reputation. The work BeyondVivid does is an expression of that brand. Saying no to the wrong kinds of work is how the brand stays worth something.

Work BeyondVivid declines

BeyondVivid will not accept, perform, or continue engagements that involve:

1. Adult content

Adult-oriented sites, services, or marketing campaigns. This includes pornography, escort services, adult dating platforms, and explicit content of any kind.

2. Hate, harassment, or extremism

Content that promotes hate, discrimination, harassment, violence, or extremism against any group of people based on race, ethnicity, religion, gender, sexual orientation, disability, or other protected characteristic. Content that supports or recruits for extremist organizations.

3. Illegal activity

Work that facilitates illegal activity under federal law, Ohio law, or the law of the jurisdiction where Client operates. This includes unlicensed regulated activity (financial services, healthcare, legal services), drug-related commerce in jurisdictions where prohibited, illegal gambling, and similar.

4. Deceptive or fraudulent claims

Marketing built on knowingly false claims, fake testimonials, fabricated reviews, bait-and-switch offers, deceptive pricing, get-rich-quick schemes, multi-level marketing programs that operate as pyramid schemes, or other practices designed to mislead customers.

5. Unsafe health or wellness claims

Marketing for health, wellness, supplement, or medical products that makes claims BeyondVivid cannot reasonably verify, that lacks scientific support, or that violates FTC or FDA guidance on health-related advertising. Marketing for products or services that present a real risk of harm to consumers.

6. Predatory financial products

Marketing for predatory lending, payday loans structured to trap borrowers, debt traps marketed to vulnerable populations, or financial products designed to extract money from people who can least afford it.

7. Political extremism and disinformation

Campaigns that promote political extremism, election disinformation, conspiracy theories that endanger public safety, or coordinated inauthentic behavior on any platform.

8. Weapons and dangerous goods

Marketing for unregulated firearms sales, weapons modifications restricted by law, explosive materials, or other dangerous goods outside legitimate licensed channels.

9. Work that violates platform policies

Marketing campaigns that knowingly violate the terms of service or advertising policies of Google, Meta, TikTok, Mailchimp, or other platforms BeyondVivid uses to deliver work. BeyondVivid will not run campaigns designed to circumvent platform safety review.

10. Work that creates reputational risk

At BeyondVivid's reasonable discretion, work that would create significant reputational risk to BeyondVivid even if it is technically legal. BeyondVivid is a small firm with a brand to protect; the right to decline reputationally damaging work is essential to maintaining that brand.

What this means in practice

BeyondVivid serves a wide range of industries including service contractors, retail businesses, restaurants, professional services, nonprofits, and small businesses across many other categories. The list above is not designed to exclude entire industries. It is designed to identify specific kinds of work that conflict with BeyondVivid's values or that create legal or reputational risk that outweighs the value of the engagement.

Most prospects do not come close to triggering this AUP. If you are reading this and wondering whether your business fits, it almost certainly does. The AUP exists for clear edge cases, not for general qualifying.

If you are unsure whether a specific project falls within the AUP, ask before signing. BeyondVivid would rather have an honest conversation upfront than discover a conflict mid-engagement.

How the AUP is enforced

If BeyondVivid identifies an AUP issue before the engagement begins, BeyondVivid will decline the engagement and explain why.

If an AUP issue emerges during an engagement (work product evolves beyond the original scope, new requests fall outside the AUP, previously undisclosed information about Client's business comes to light), BeyondVivid will:

1. Raise the concern with Client and explain the issue 2. Give Client an opportunity to address the issue (revise scope, provide additional information, remove the problematic element) 3. If the issue cannot be resolved, terminate the engagement under Section 11.5 of the MSA

Client remains responsible for fees for work completed through the termination date.

Updates to this AUP

BeyondVivid may update this AUP as needed. Updates apply prospectively to new engagements. The version of the AUP in effect on the date an SOW is signed governs that SOW unless the SOW states otherwise.

Material updates that would meaningfully expand the categories of declined work will be communicated to active clients with at least 30 days notice before the update takes effect on renewals.