BRD-FULL
Full Brand Identity System
Brand discovery: positioning, audience, competitive landscape, brand attributes
Price
$4,500
What's included
- Brand discovery: positioning, audience, competitive landscape, brand attributes
- Logo design (everything in BRD-LOGO)
- Color system: primary, secondary, and accent palettes with hex/RGB/CMYK
- Typography system: typeface selection, pairings, hierarchy, web fonts
- Voice and messaging framework with tone descriptors and example copy
- Visual elements: patterns, textures, or illustration direction where applicable
- Brand applications: business card design, letterhead, signage mockups, social media templates, email signature
- Brand guidelines document (PDF, 20 to 30 pages)
- Brand kit organized in a shared folder for the client
What's not included
- Print production of business cards and other physical pieces (handled through BeyondVivid's print track)
- Website built around the brand (see WEB-STD or WEB-PRO)
- Ongoing brand management
Prerequisites
None