CTV-MGT
Streaming TV Ads Management
Daily campaign monitoring across selected platforms
Price
| Option | Price |
|---|---|
| Buy-Only (client provides video creative) | $450/month OR 15% of monthly ad spend, whichever is greater |
| Full Managed (BeyondVivid coordinates production handoff) | $750/month OR 15% of monthly ad spend, whichever is greater |
What's included
- Daily campaign monitoring across selected platforms
- Audience refinement based on completion rates and reach data
- Platform mix optimization (shifting budget between Hulu, Roku, Peacock, etc. based on performance)
- Monthly performance report including completion rate, reach, frequency, and attributed conversions
- Quarterly strategy review
- Direct support channel
What's not included
- Ad spend (paid directly to streaming platforms by the client)
- Video production (see VID-SHORT or VID-LONG)
- New campaign builds beyond what's running (see CTV-SETUP)
Prerequisites
Active CTV campaigns (built by BeyondVivid via CTV-SETUP or audited and accepted)
- Buy-Only (client provides video creative): $450/month OR 15% of monthly ad spend, whichever is greater
- Full Managed (BeyondVivid coordinates production handoff): $750/month OR 15% of monthly ad spend, whichever is greater
Annual prepay on flat baseline at 10% off either tier (percentage applies as monthly overage when triggered).
How the pricing works
- At ad spend up to ~$3,000/month (Buy-Only) or ~$5,000/month (Full Managed), the flat fee applies
- Above those thresholds, 15% of spend applies
- Plus ad spend, paid directly to streaming platforms by the client
What's included (both tiers)
- Daily campaign monitoring across selected platforms
- Audience refinement based on completion rates and reach data
- Platform mix optimization (shifting budget between Hulu, Roku, Peacock, etc. based on performance)
- Monthly performance report including completion rate, reach, frequency, and attributed conversions
- Quarterly strategy review
- Direct support channel
Tier-specific differences
- Buy-Only: client provides the finished video commercial. BeyondVivid reviews for spec compliance and rejects creative that won't pass platform review, but the production is the client's responsibility.
- Full Managed: BeyondVivid coordinates the production engagement (typically via VID-SHORT or VID-LONG), handles handoff between the production team and the ad platforms, and manages creative refreshes. Video production is quoted separately under VID-SHORT or VID-LONG; this management tier covers the coordination overhead.