POD-MGT
Podcast Ads Management
Performance reporting including promo code redemptions, vanity URL traffic, and attributed conversions
Price
| Option | Price |
|---|---|
| Programmatic (pre-recorded spots, network-distributed) | $400/month OR 15% of monthly ad spend, whichever is greater |
| Host-Read (per-campaign management) | starting at $800 per campaign plus 15% of host fees |
What's included
- Performance reporting including promo code redemptions, vanity URL traffic, and attributed conversions
- Quarterly strategy review
- Direct support channel
What's not included
- Ad spend or host fees (paid directly to the platform or host by the client)
- Audio production for pre-recorded spots (script, voice talent, mixing). Quoted separately at $400-$800 per spot depending on complexity. May be bundled into a future AUD-PROD SKU.
- New campaign builds beyond what's running (see POD-SETUP)
Prerequisites
Active podcast ad campaigns (built by BeyondVivid via POD-SETUP or audited and accepted)
- Programmatic (pre-recorded spots, network-distributed): $400/month OR 15% of monthly ad spend, whichever is greater
- Host-Read (per-campaign management): starting at $800 per campaign plus 15% of host fees
Annual prepay on Programmatic at 10% off (percentage applies as monthly overage when triggered). Host-Read is quoted per campaign; volume discounts available for 3+ host-read campaigns booked in the same engagement.
How the pricing works
Programmatic:
- At ad spend up to ~$2,667/month, the $400 flat applies
- Above that, 15% of spend applies
- Plus ad spend, paid directly to the podcast platform or network by the client
- Minimum recommended ad spend: $200/month (the practical floor for programmatic platforms like Podbean)
Host-Read:
- Per-campaign management fee covers show research and outreach, host fee negotiation, script approval coordination, scheduling, performance tracking, and reporting
- 15% of host fees passed through to BeyondVivid as a coordination margin (host fee itself paid directly by the client to the show)
- Host fees vary widely: small regional shows start around $100-$500 per episode, mid-tier shows run $1,000-$5,000, large shows go higher
What's included (both tiers)
- Performance reporting including promo code redemptions, vanity URL traffic, and attributed conversions
- Quarterly strategy review
- Direct support channel
Tier-specific differences
- Programmatic: monthly retainer for ongoing campaign management across a network of shows. Best for reach-focused campaigns and channel testing.
- Host-Read: per-campaign engagement for sponsorships where the host reads the ad in their own voice. Higher trust transfer, longer lead time, per-show negotiation. Best for service businesses where the host's endorsement carries weight.