POD-SETUP
Podcast Ads Campaign Build
Service businesses and local brands who want their target audience reached while listening to content they already trust. Common pairings: regional service businesses targeting a metro, local destination businesses (venues, restaurants) targeting niche-interest audiences.
Price
$1,000
What's included
- Show research and selection based on the client's target audience
- Platform setup (Podbean, Megaphone, or programmatic network access)
- Ad spec definition (length, placement, host-read or pre-recorded)
- Initial campaign launch
- Conversion tracking via promo codes, vanity URLs, or unique landing pages
- 30-day monitoring window included
What's not included
- Audio production (script, voice talent, mixing). See add-on options under POD-MGT or quoted separately.
- Ongoing management (see POD-MGT)
- Ad spend (paid directly to podcast platforms or hosts by the client)
- Host fee negotiation for host-read sponsorships (covered under POD-MGT Host-Read tier)
Prerequisites
Defined target audience and ad creative or willingness to commission audio production
Who it's for Service businesses and local brands who want their target audience reached while listening to content they already trust. Common pairings: regional service businesses targeting a metro, local destination businesses (venues, restaurants) targeting niche-interest audiences.